On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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“The cloud” may be the most successful disappearing act in modern technology. Upload a photograph and it seems to float away. Stream a film and it arrives from nowhere. Ask an AI system a qu...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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You see someone stretch their jaw, squeeze their eyes shut and take a long, involuntary breath. A few seconds later, your own mouth opens. Sometimes you do not even need to see the yawn: hea...
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On November 20, 1969, Apollo 12 astronauts Pete Conrad and Alan Bean left the lunar surface and rejoined Richard Gordon in orbit. Their lunar module's ascent stage was no longer useful, so m...
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Look up from a truly dark place and the Milky Way appears as a pale river of light crossing the sky. That glow is produced by stars so numerous and distant that most cannot be distinguished...
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Imagine falling feet-first toward a black hole. At first, if the black hole were isolated and you began far enough away, the experience would not feel supernatural. You would be in free fall...
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A bitcoin cannot be held in your hand. It does not represent a legal claim on a company, pay a dividend or give its owner a stream of rental income. There is no warehouse containing one bar...
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You type a search into Google, press Enter, and nothing happens. The page spins. Gmail refuses to load. Drive throws an error. Within seconds, one of the internet's most common diagnostic qu...
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The internet has produced plenty of suspiciously convenient health claims, but few are as appealing as this one: every time you fart, you supposedly burn 67 calories. Repeat the process ofte...
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