On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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Bluetooth is such an ordinary part of modern life that its name barely sounds strange anymore. We tap an icon and headphones connect to a phone, a keyboard finds a computer, or a car starts...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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Pour cornflakes into a bowl. Add cold milk. Pick up a spoon. You have made breakfast — unless, according to one of the internet’s most persistent culinary arguments, you have accidentally ma...
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Imagine stepping outside after a thunderstorm and discovering the road covered in frogs. Some are hopping. Others are lying in puddles or on rooftops. Witnesses insist they watched them fall...
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You see someone stretch their jaw, squeeze their eyes shut and take a long, involuntary breath. A few seconds later, your own mouth opens. Sometimes you do not even need to see the yawn: hea...
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Watch a herd of cows for long enough and the group begins to look less anonymous. Certain animals repeatedly graze near one another, rest side by side or seek each other out. Some lick and g...
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Ask the meaning of life in the right corner of the internet and there is a good chance someone will answer with a number: 42. It has become one of popular culture’s most durable private joke...
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A fish can be surrounded by water and still run out of oxygen. That sounds like a contradiction only because we tend to think of water itself as the thing fish breathe. It is not. Most fish...
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Put a glass of water near a cat and it may drink calmly. Turn on a faucet and the same cat might become fascinated, batting at droplets for minutes. Lower it into a bathtub, however, and you...
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