On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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Ask the meaning of life in the right corner of the internet and there is a good chance someone will answer with a number: 42. It has become one of popular culture’s most durable private joke...
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A penguin standing on ice looks as though someone designed a bird with a torso, two feet and almost nothing in between. Its legs seem impossibly short, and when it starts walking, the famili...
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Look down at almost any laptop, desktop keyboard or smartphone in the English-speaking world and the first six letters are the same: Q-W-E-R-T-Y. The arrangement feels so inevitable that it...
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Every few years, a headline or social-media post seems to announce the same piece of cosmic good news: Pluto is a planet again. For anyone who learned the old nine-planet Solar System in sch...
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You are almost asleep when the floor seems to disappear. For a fraction of a second, your body feels as though it has stepped off a ledge. A leg kicks, an arm jerks or your whole torso jumps...
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Dog owners become experts in noticing small mysteries. One week the mystery is a dog that seems unable to stop licking its front paws. The next it is the same animal stepping onto the lawn a...
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It often begins so subtly that you wonder whether you imagined it: a tiny flutter under one eye, a faint pulse in the eyelid, then another. A few minutes later you are staring into a mirror,...
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There are few moments quite like looking into the toilet and discovering that something which is normally brown has turned unmistakably green. It is the kind of question many people would ra...
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