On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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Bluetooth is such an ordinary part of modern life that its name barely sounds strange anymore. We tap an icon and headphones connect to a phone, a keyboard finds a computer, or a car starts...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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Pour cornflakes into a bowl. Add cold milk. Pick up a spoon. You have made breakfast — unless, according to one of the internet’s most persistent culinary arguments, you have accidentally ma...
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You see someone stretch their jaw, squeeze their eyes shut and take a long, involuntary breath. A few seconds later, your own mouth opens. Sometimes you do not even need to see the yawn: hea...
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Ask the meaning of life in the right corner of the internet and there is a good chance someone will answer with a number: 42. It has become one of popular culture’s most durable private joke...
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Ask whether snakes have legs and the obvious answer seems to be no. A cobra, viper or grass snake has no arms, no feet and no visible limbs at all. Yet the evolutionary answer is more intere...
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On November 20, 1969, Apollo 12 astronauts Pete Conrad and Alan Bean left the lunar surface and rejoined Richard Gordon in orbit. Their lunar module's ascent stage was no longer useful, so m...
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Imagine falling feet-first toward a black hole. At first, if the black hole were isolated and you began far enough away, the experience would not feel supernatural. You would be in free fall...
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The little hat-and-glasses icon has become shorthand for secrecy. Open an Incognito window in Chrome — or a Private Browsing window in another browser — and it feels as though you have stepp...
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