On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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Pour cornflakes into a bowl. Add cold milk. Pick up a spoon. You have made breakfast — unless, according to one of the internet’s most persistent culinary arguments, you have accidentally ma...
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You see someone stretch their jaw, squeeze their eyes shut and take a long, involuntary breath. A few seconds later, your own mouth opens. Sometimes you do not even need to see the yawn: hea...
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Watch a herd of cows for long enough and the group begins to look less anonymous. Certain animals repeatedly graze near one another, rest side by side or seek each other out. Some lick and g...
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Put a glass of water near a cat and it may drink calmly. Turn on a faucet and the same cat might become fascinated, batting at droplets for minutes. Lower it into a bathtub, however, and you...
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Space is famously cold. The number repeated in textbooks, documentaries and trivia lists is about 2.7 kelvin, or roughly −270.4 °C — less than three degrees above absolute zero.That number i...
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The internet contains billions of websites, streams enormous quantities of video, connects data centers across continents and crosses oceans through cables thousands of kilometers long. So i...
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Artificial intelligence used to be the sort of technology most people encountered without thinking about it. It filtered spam, ranked search results, recommended movies and helped cameras re...
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Look down at almost any laptop, desktop keyboard or smartphone in the English-speaking world and the first six letters are the same: Q-W-E-R-T-Y. The arrangement feels so inevitable that it...
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