You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and an unsettling explanation immediately suggests it...
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Pour cornflakes into a bowl. Add cold milk. Pick up a spoon. You have made breakfast — unless, according to one of the internet’s most persistent culinary arguments, you have accidentally ma...
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You see someone stretch their jaw, squeeze their eyes shut and take a long, involuntary breath. A few seconds later, your own mouth opens. Sometimes you do not even need to see the yawn: hea...
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Watch a herd of cows for long enough and the group begins to look less anonymous. Certain animals repeatedly graze near one another, rest side by side or seek each other out. Some lick and g...
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A fish can be surrounded by water and still run out of oxygen. That sounds like a contradiction only because we tend to think of water itself as the thing fish breathe. It is not. Most fish...
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Ask a child to draw the Sun and there is a good chance they will reach for a yellow crayon. Search for a Sun emoji and you will find the same convention. For centuries, artists have painted...
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On November 20, 1969, Apollo 12 astronauts Pete Conrad and Alan Bean left the lunar surface and rejoined Richard Gordon in orbit. Their lunar module's ascent stage was no longer useful, so m...
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The little hat-and-glasses icon has become shorthand for secrecy. Open an Incognito window in Chrome — or a Private Browsing window in another browser — and it feels as though you have stepp...
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A bitcoin cannot be held in your hand. It does not represent a legal claim on a company, pay a dividend or give its owner a stream of rental income. There is no warehouse containing one bar...
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Wi-Fi feels almost absurdly simple from the outside. Tap a network name, enter a password, and within seconds a phone can stream a film from a server thousands of kilometers away. No cable r...
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