On August 11, 1994, a man in Philadelphia sat down at a computer and bought a CD. The album was Sting’s Ten Summoner’s Tales, the price was $12.48 plus shipping, and the seller was a young company called NetMarket. Nothing about the object...
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Bluetooth is such an ordinary part of modern life that its name barely sounds strange anymore. We tap an icon and headphones connect to a phone, a keyboard finds a computer, or a car starts...
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You mention hiking boots over dinner. The next morning, an advertisement for hiking boots appears on your phone. You never remember searching for them. The coincidence feels too precise, and...
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Pour cornflakes into a bowl. Add cold milk. Pick up a spoon. You have made breakfast — unless, according to one of the internet’s most persistent culinary arguments, you have accidentally ma...
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Watch a herd of cows for long enough and the group begins to look less anonymous. Certain animals repeatedly graze near one another, rest side by side or seek each other out. Some lick and g...
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Put a glass of water near a cat and it may drink calmly. Turn on a faucet and the same cat might become fascinated, batting at droplets for minutes. Lower it into a bathtub, however, and you...
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On November 20, 1969, Apollo 12 astronauts Pete Conrad and Alan Bean left the lunar surface and rejoined Richard Gordon in orbit. Their lunar module's ascent stage was no longer useful, so m...
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Look up from a truly dark place and the Milky Way appears as a pale river of light crossing the sky. That glow is produced by stars so numerous and distant that most cannot be distinguished...
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The internet contains billions of websites, streams enormous quantities of video, connects data centers across continents and crosses oceans through cables thousands of kilometers long. So i...
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The little hat-and-glasses icon has become shorthand for secrecy. Open an Incognito window in Chrome — or a Private Browsing window in another browser — and it feels as though you have stepp...
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